Target.com
Why do people buy what they need or want online? Maybe the products are cheaper and the consumer can find better deals without having to drive to the store. Websites lure people in by the vast amount of pictures and slogans they use to “sell” products to the consumer. The corporation makes the site visually appealing to the consumer; who wouldn’t want to buy something charming and or attractive for someone or themselves? Also, the website is
usually easy to navigate so the consumer can find what he or she wants quickly. The purpose of the Target website is to sell the products to the consumer. Target.com has the ambition to persuade the customers and make them feel the need to purchase the products being sold.
The Target website (http://www.target.com), which was updated in August 2012, is visually appealing and easy to navigate, so the consumer can purchase the products instantly. Target.com has catchy slogans, visually appealing pictures of the products, and great deals on the website. The deals of the week with the option of free shipping are posted where every person that visits the website can see. Also, the website offers printable coupons, clearance items, and daily deals. Target.com also states if the consumer is not satisfied with the product bought online they can return products to the nearest store; the products that have the option to be returned are marked when the consumer decides to purchase the item. Each product being sold has a picture to appeal to the consumer, along with the details that apply to the product. The items bring sold are categorized into general topics with subtopics listed under each so when the viewer hovers over them with the mouse, the consumer can easily find what he or she wants to buy.
These topics with subtopics make viewing the website a breeze! Each product is generalized into a topic at the top of the website with each product under a subtopic. For example, under the category of women; they list accessories, clothing, shoes, juniors, maternity, petites, and plus size. The category for men has the same subtopics as the women category. The baby category has activity gear, baby bath, boy’s and girl’s clothing and shoes, car seats, diapering, feeding, health and safety, nursery, and strollers. Target.com has a kids, home, furniture, patio, electronics, entertainment, toys, health and beauty, and clearance categories; the subtopics are listed under the category when the consumer hovers over them. Overall the Target website is easy to navigate, being self-explanatory.
When a website is easy to navigate, the consumer is more apt to buy the product online. Buying online is easier than walking into the store and not knowing where the product is. On the Target website, once the consumer clicks on a product, for example women’s clothing, the consumer has a large selection of choices. There are many types of women’s clothing: active wear, blazers and jackets, dresses, jeans, outer wear, pants, shorts, skirts, and swim wear. The consumer can click on a product and receive multiple variations of each type of clothing. Each product has a picture of what the clothing looks like, what sizes it comes in and what colors it comes in. Target.com also has catchy slogans to persuade the consumer to buy the
products.
“Buy iD gum, its life changing!” Everybody needs to buy this gum it changes the consumer’s life if they buy it. Target.com uses catchy slogans to lure the consumer to buy the products. “Buy Kashi its kid friendly”; “Buy Kellogg’s Vrooms it revs up your morning”; “Buy Rimmel London and get the look.” Who wouldn’t want kids to eat friendly and healthy, or have Kellogg’s rev up the morning, or to have the look? These Target slogans use catchy slogans to persuade the consumer to buy the products they are selling. Target.com also uses visually appealing pictures and symbols to catch the consumer’s eye, luring them to buy the product.
Wow, that jacket looks so comfy, warm, and pretty! The consumer wants to buy that jacket now; Target.com just hooked that consumer into buying the jacket. For each product there is a picture. The picture is simply the product; there are no models modeling the clothing being sold under the subtopics or the other merchandise. Under each picture lists the sizes, the
measurements, and the cost of the product. The cost of the items can range from $1.00 up to $100.00 and more. The Target website uses a red and white target and a bull’s eye dog as the symbol and red as the color they are known by. Once the
consumer sees the target, they know they are on the Target website. Target.com has a large advertisement running across the main page of the website that is sure to catch the consumer’s eye.
“I want to save money”, “I want free shipping”, “I want to have the ‘in' look”, are some of the consumer’s thoughts as they look at the large advertisement running across the main page of the Target website. The website is advertising The Shops at Target, great deals, big brands, save up to 30% on select patio furniture deals, Purina be happy pet food, and Kraft foods. The
Shops at Target advertisement has two attractive models, modeling the clothes they are selling along with house décor and furniture. What makes pets happy; advertising Purina Be Happy pet food and a picture of what the pet food looks like. Target.com uses this advertising technique to persuade the consumer that Purina Be Happy pet food will make the pet happy. Kraft foods are advertising the kind of food to have at a football party; buy Kraft food. Another advertisement is saying that the consumer can save up to 30% on select patio furniture deals. All these advertisements look and sound like they are good
deals, but are they really?
Target.com uses catchy advertisements to catch the consumer’s eye; but, is the advertisement trustworthy and accountable? A consumer could see the advertisement on the patio furniture deal and think that’s a great deal. The consumer would order it online and find out that that piece of patio furniture wasn’t on the save 30% deal offered. Target.com tells the consumer if they order online, they will have free shipping. In fine print, free shipping when you spend 50 dollars or more, or use the red card. This deal may be misleading for the consumer since it is not advertised well. The consumer has an easy to navigate website, has an option for good deals, and has an option not to drive anywhere to buy what they need. But, the consumer must look for the misleading advertisements on the website before buying the product. Overall, Target.com has trustworthy products with manageable prices.
Target.com persuades the consumers to buy the product by using visually appealing pictures of the merchandise, catchy slogans, easily manageable website, and great deals. The consumer is brought to attention by the use of the advertisement running across the main page of the site and may think if they explore the website they will find more deals. The Target website offers daily deals, coupons, and clearance items; the consumer will save money. Also, Target.com offers free shipping with a 50 dollar purchase in fine print alongside the website, which is harder for the consumer to see before purchasing the product. With the way Target.com advertises their products,there is no way the company will run out of business with their
customers.
Works Cited
Target Brands, Inc. Target. 2012. Web. 12 Sept. 2012
usually easy to navigate so the consumer can find what he or she wants quickly. The purpose of the Target website is to sell the products to the consumer. Target.com has the ambition to persuade the customers and make them feel the need to purchase the products being sold.
The Target website (http://www.target.com), which was updated in August 2012, is visually appealing and easy to navigate, so the consumer can purchase the products instantly. Target.com has catchy slogans, visually appealing pictures of the products, and great deals on the website. The deals of the week with the option of free shipping are posted where every person that visits the website can see. Also, the website offers printable coupons, clearance items, and daily deals. Target.com also states if the consumer is not satisfied with the product bought online they can return products to the nearest store; the products that have the option to be returned are marked when the consumer decides to purchase the item. Each product being sold has a picture to appeal to the consumer, along with the details that apply to the product. The items bring sold are categorized into general topics with subtopics listed under each so when the viewer hovers over them with the mouse, the consumer can easily find what he or she wants to buy.
These topics with subtopics make viewing the website a breeze! Each product is generalized into a topic at the top of the website with each product under a subtopic. For example, under the category of women; they list accessories, clothing, shoes, juniors, maternity, petites, and plus size. The category for men has the same subtopics as the women category. The baby category has activity gear, baby bath, boy’s and girl’s clothing and shoes, car seats, diapering, feeding, health and safety, nursery, and strollers. Target.com has a kids, home, furniture, patio, electronics, entertainment, toys, health and beauty, and clearance categories; the subtopics are listed under the category when the consumer hovers over them. Overall the Target website is easy to navigate, being self-explanatory.
When a website is easy to navigate, the consumer is more apt to buy the product online. Buying online is easier than walking into the store and not knowing where the product is. On the Target website, once the consumer clicks on a product, for example women’s clothing, the consumer has a large selection of choices. There are many types of women’s clothing: active wear, blazers and jackets, dresses, jeans, outer wear, pants, shorts, skirts, and swim wear. The consumer can click on a product and receive multiple variations of each type of clothing. Each product has a picture of what the clothing looks like, what sizes it comes in and what colors it comes in. Target.com also has catchy slogans to persuade the consumer to buy the
products.
“Buy iD gum, its life changing!” Everybody needs to buy this gum it changes the consumer’s life if they buy it. Target.com uses catchy slogans to lure the consumer to buy the products. “Buy Kashi its kid friendly”; “Buy Kellogg’s Vrooms it revs up your morning”; “Buy Rimmel London and get the look.” Who wouldn’t want kids to eat friendly and healthy, or have Kellogg’s rev up the morning, or to have the look? These Target slogans use catchy slogans to persuade the consumer to buy the products they are selling. Target.com also uses visually appealing pictures and symbols to catch the consumer’s eye, luring them to buy the product.
Wow, that jacket looks so comfy, warm, and pretty! The consumer wants to buy that jacket now; Target.com just hooked that consumer into buying the jacket. For each product there is a picture. The picture is simply the product; there are no models modeling the clothing being sold under the subtopics or the other merchandise. Under each picture lists the sizes, the
measurements, and the cost of the product. The cost of the items can range from $1.00 up to $100.00 and more. The Target website uses a red and white target and a bull’s eye dog as the symbol and red as the color they are known by. Once the
consumer sees the target, they know they are on the Target website. Target.com has a large advertisement running across the main page of the website that is sure to catch the consumer’s eye.
“I want to save money”, “I want free shipping”, “I want to have the ‘in' look”, are some of the consumer’s thoughts as they look at the large advertisement running across the main page of the Target website. The website is advertising The Shops at Target, great deals, big brands, save up to 30% on select patio furniture deals, Purina be happy pet food, and Kraft foods. The
Shops at Target advertisement has two attractive models, modeling the clothes they are selling along with house décor and furniture. What makes pets happy; advertising Purina Be Happy pet food and a picture of what the pet food looks like. Target.com uses this advertising technique to persuade the consumer that Purina Be Happy pet food will make the pet happy. Kraft foods are advertising the kind of food to have at a football party; buy Kraft food. Another advertisement is saying that the consumer can save up to 30% on select patio furniture deals. All these advertisements look and sound like they are good
deals, but are they really?
Target.com uses catchy advertisements to catch the consumer’s eye; but, is the advertisement trustworthy and accountable? A consumer could see the advertisement on the patio furniture deal and think that’s a great deal. The consumer would order it online and find out that that piece of patio furniture wasn’t on the save 30% deal offered. Target.com tells the consumer if they order online, they will have free shipping. In fine print, free shipping when you spend 50 dollars or more, or use the red card. This deal may be misleading for the consumer since it is not advertised well. The consumer has an easy to navigate website, has an option for good deals, and has an option not to drive anywhere to buy what they need. But, the consumer must look for the misleading advertisements on the website before buying the product. Overall, Target.com has trustworthy products with manageable prices.
Target.com persuades the consumers to buy the product by using visually appealing pictures of the merchandise, catchy slogans, easily manageable website, and great deals. The consumer is brought to attention by the use of the advertisement running across the main page of the site and may think if they explore the website they will find more deals. The Target website offers daily deals, coupons, and clearance items; the consumer will save money. Also, Target.com offers free shipping with a 50 dollar purchase in fine print alongside the website, which is harder for the consumer to see before purchasing the product. With the way Target.com advertises their products,there is no way the company will run out of business with their
customers.
Works Cited
Target Brands, Inc. Target. 2012. Web. 12 Sept. 2012